I would like to start an online dropshipping business, but I have no idea how to get started. I would like to specialize in giftware and accessories. Where do I find products and how do I get set up a website without any technical knowledge? – Beth N.
Great question, Beth. In the good old days of the Internet, i.e. last year :o), it took a
considerable amount of effort to launch an ecommerce website, especially one that offered
dropship merchandise.
The to-do list for building even a small site was extensive.
You first had to find a company who would dropship merchandise for you. Believe it or
not, there was not a dropshipper on every corner of the Web back then.
Once you found such a company, you had to set up a formal business account with them,
which often meant filling out forms, jumping through hoops, providing them with proof of a
business license, a tax ID number, a pint of blood, the promise of your first born, and on
and on.
Then the real fun began.
You had to tear apart the company's print catalogs and scan in the pictures of
merchandise you wanted to sell on the site.
You had to build the website by hand with an HTML editor, and type in all the product
descriptions and prices, which made updating the site a manual nightmare. Changing
$1.95 to $2.95 could literally take half an hour.
You had to find a dependable hosting company to host the site. This was harder than you
might think. Finding a dependable hosting company in the golden age of the Internet was
like finding a painless dentist in the old west. They just didn't exist. You had to opt for the
hosting company that you hoped would cause you the least amount of pain. And you
were always wrong.
You had to register a domain name. This part was fairly simple, IF you had the genius IQ
required to think up a coherent domain name that was not already taken by another
business or a &^%$# cyber-squatter (low level life forms who register domain names and
ransom them to individuals and companies that could really use them).
And when you finally think you have thought of everything there is to think of, that you
have done everything that needs to be done, you launch the site amid little fanfare and
much prayer.
Then it suddenly occurs to you (always in the middle of the night) that the only thing you
forgot to build in to your new site is a way for your customers to pay for their purchase online with
a credit card (there was no Pay Pal in the dark ages, my child…).
You awake in a cold sweat and finally understand why you haven't sold a single Beanie Baby
since your site was launched.
Ah, the good old days… Thank God they are gone.
Lucky for you and me, Beth, there are now a number of companies on the Web that can help
folks like us set up a turnkey dropship website without ever breaking a sweat.
By turnkey, I mean they will provide you with a complete, payment-enabled website and the
merchandise to sell on the site. All you do is turn the key (so to speak) to start your new business.
You select the design of the site, the products you want to sell, and they do the rest. They
can show you how to setup an online payment system, help you register a domain name, offer
technical support, and more.
It is up to you to market the site and drive customers to it, but in some cases the companies
will even help you do that with free search engine submissions and marketing tips.
You can also sell the merchandise at online auctions like eBay and Yahoo! Auctions. There is
no quicker way to get your dropship business up and running in a matter of days.
For more information on turnkey websites see the Resources Section at the back of this
book.
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